Privacy Policy

Applies to the Future Forward Android application (cloud.futureforward.app) and the Future Forward web portal.
Last updated: 10 August 2026  ·  Effective: 10 August 2026

The short version

1. Who we are

This policy is issued by Future Forward ("Future Forward", "we", "us", "our"), the provider of the Future Forward Android application and web portal (together, the "Service").

Future Forward is supplied to organisations. Your organisation's administrator decides who gets an account, what is recorded, and how the Service is used within their team. For that reason, your organisation and Future Forward both play a part in handling your information: your organisation decides why data is collected about you, and we provide and operate the platform that stores it. If you have a question about why particular information is held about you, please contact your administrator first; you can always reach us at the address in section 17.

2. Scope of this policy

This policy covers:

It does not cover any third-party website or service that the Service may link to, which is governed by that party's own privacy policy.

3. Information we collect

Almost everything in Future Forward is entered deliberately — by you, or by an administrator or leader in your organisation. We do not build hidden profiles, and we do not track you across other apps or websites.

CategoryWhat it includesWhere it comes from
Account Name, username, email address, phone number, profile photo, company/member ID, rank, role, joining date and last sign-in time. Created by your administrator; you can update parts of it.
Team structure Your position in the binary tree — the member you sit under, your left/right placement, your assigned leader, and which organisation tree you belong to. Set by your administrator or leader.
Extended profile (optional) Gender, date of birth, marital status, marriage date, postal address, employment status, employer name, job title and place of work. Provided by you or your administrator. These fields are optional and can be left blank.
Activity you record Guest and prospect records, event attendance, daily feedback notes you write, and which training videos you have viewed. Entered by you in the app or portal.
Messages The content of direct and group chat messages you send, with sender and timestamp. Written by you.
Photos and files A profile photo, and any video or file you choose to upload. Selected by you from your device.
Authentication Your password (stored only as a salted one-way hash, never in readable form), session tokens, and a Firebase account identifier used for chat. Generated when you sign in.
Technical A push-notification token for your device, app version, and standard server logs including IP address and request times. Collected automatically when the app connects to our servers.

What we do not collect

4. Information you enter about other people

Future Forward lets you record details of prospects and guests — their name, contact details, a location note, their area of interest, the date you approached them and their current stage in your follow-up pipeline.

This is personal data about someone who is not a user of the Service. If you enter it, you are responsible for having a lawful basis to do so — in most cases, telling that person you are recording their details and obtaining their agreement. Do not record sensitive information about a prospect, and remove records on request.

If you are a prospect whose details are held in Future Forward and you want them removed, contact the member who recorded them, or write to us at privacy@futureforward.cloud and we will pass the request to the relevant organisation and act on it.

5. Device permissions

The Android app requests only the permissions it needs to function:

PermissionWhy
Internet / Network stateTo communicate with our servers and to tell you when you are offline.
NotificationsTo alert you to new messages, events and follow-ups. You may decline this, and the rest of the app still works.
Photos and mediaOnly when you tap to choose a profile picture or upload a file. We receive the file you pick, nothing else.
VibrateTo accompany notification alerts.
Run at startup / Wake lockSo scheduled reminders and notifications are delivered reliably.

6. How we use information

We use the information described above to:

We do not use your personal data for automated decisions that produce legal or similarly significant effects about you, and we do not sell or rent it to anyone.

Where the law requires a legal basis for processing, we rely on the performance of the contract between your organisation and us, our legitimate interest in operating and securing the Service, your consent where we ask for it (for example, optional notifications), and compliance with legal obligations.

7. Sharing and disclosure

We share personal data only in these circumstances:

We do not share personal data with advertisers or data brokers.

8. Third-party services

The Service relies on the following providers:

ProviderUsed forData involved
Google Firebase
(Google LLC)
Authentication for chat, the real-time message database, file storage, and push notification delivery (Firebase Cloud Messaging). Account identifier, email address, chat messages, uploaded files, device push token.
Google Play
(Google LLC)
Distributing and updating the Android app. Handled by Google under its own policy; we receive only aggregate install statistics.
Our hosting provider Running the application servers and database that hold your account, team, guest, event, feedback and video data. All data described in section 3, other than the Firebase items above.

Google's handling of data it processes is described in the Google Privacy Policy.

9. Who can see your data

Future Forward is a shared workspace, so some of your information is visible to others in your organisation by design:

Each administrator's tree is isolated: members of one organisation's tree cannot see members, guests or activity belonging to another.

Chat messages are visible to the people in that conversation and to administrators of the platform.

10. Data retention

We may keep information for longer where the law requires it, or to resolve a dispute.

11. Security

We take reasonable and appropriate measures to protect your information, including:

No system is perfectly secure. If we become aware of a breach affecting your personal data, we will notify you and the relevant authorities where the law requires it.

12. Your rights and choices

Depending on where you live, you may have the right to:

To exercise any of these, write to privacy@futureforward.cloud. We will respond within 30 days. Because your organisation controls your account, we may need to consult them before acting, and we will tell you if we do. You may also complain to your local data protection authority.

You can turn off push notifications at any time in your device's Android settings without affecting the rest of the app.

13. Account and data deletion

How to request deletion of your account and associated data:

Email privacy@futureforward.cloud from the address registered on your account, with the subject line "Delete my account". Include your username so we can identify the account. If you cannot email from the registered address, contact your organisation's administrator, who can raise the request on your behalf.

What is deleted: your account record, profile details, profile photo, daily feedback, chat messages, video view history, push token, and any guest records you personally created.

What may be retained, and why: records that belong to your organisation rather than to you — such as an event whose attendance list includes you, or a member who was placed beneath you in the team structure — are retained so the organisation's own records stay intact. Where this happens your entry is anonymised wherever it is not needed. We also retain what the law requires us to keep, and security logs for the period stated in section 10.

Timing: requests are actioned within 30 days, and data is fully removed from live systems and backups within 90 days.

Deleting the app from your phone does not delete your account — please use the process above.

14. Children

The Service is intended for adults working within a member organisation. It is not directed at children, and we do not knowingly collect personal data from anyone under 16. If you believe a child has been given an account, contact us and we will remove the account and its data.

15. International transfers

Our providers — including Google Firebase — may process and store data on servers in countries other than your own. Where personal data is transferred internationally, we rely on appropriate safeguards such as the European Commission's standard contractual clauses or an adequacy decision, as applicable.

16. Changes to this policy

We may update this policy as the Service changes. The "Last updated" date at the top always reflects the current version. If a change materially affects how we handle your personal data, we will give notice in the app or by email before it takes effect. Continuing to use the Service after a change means you accept the updated policy.

17. Contact us

Questions about this policy, or about the data we hold about you:

Future Forward
Email: privacy@futureforward.cloud

For data deletion requests, see section 13.